good KIND PURE
NYC Holiday Pop-Up
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PURE KINDNESS GROWS
IN THE CONCRETE JUNGLE
GOOD KIND PURE asked us to create a holiday experience in the heart of New York City which celebrated their new clean collection of products. To pay homage to their ethos we developed a concept rooted in nature and brought a whimsical forest to Flatiron Plaza on World Kindness Day.
KINDNESS FIRST
We utilized messaging reinforcing kindness and amplified the clean, vegan messaging, by gifting attendees with free fragrance samples, sustainable accessories, and vegan goodies to give to friends encouraging them to keep the kindness going and share the beauty of the fragrance collection.
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BRAND
INSPIRED ENVIRONMENT
Guests wandered through a nature-inspired experience to explore the scents of GOOD KIND PURE. A contemporary white forest was offset by pops of color, reflective of the brand packaging creating a bold, clean and organic feeling throughout.
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