SECRET DEODORANT
Essential Oils Influencer Event
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LOS ANGELES INFLUENCERS STOP TO SMELL THE ROSES
We took over a Beverly Hills mansion to hold a blow-out bash introducing Secret Essential Oils Deodorant to select Los Angeles editors and influencers. A secret garden-inspired environment was brought to life through this instagram-worthy event and used to highlight product through high-touch, sensorial experiences.
Post-event, the brand generated more than your garden variety results. The campaign yielded 451 social posts, resulting in 135 million impressions and 3.5 million clicks to purchase. In addition, 100 percent of attendees shared content from the launch and up to one million potential consumers were called to purchase.
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SCENT-INSPIRED ENVIRONMENT
The event was designed around the four scents. Guests were invited to visit four separate environments inspired by each scent: charcoal and rose, cedar wood and citrus, coconut and mandarin, and eucalyptus and lavender. At night, the grounds became enchanting outdoor living rooms where guests were surrounded by beautiful live plants, theatrical lighting techniques and furnishings which all enhanced the scent-based environment.
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essential
oils bar
A key piece of the experience was an essential oils bar where attendees could consult with Secret’s fragrance experts and create their very own scent to take home.
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food fragrance INTERGRATED MENU
Nods to the fragrances were included even in the most unexpected places. We infused our menu with ingredients also found in the products. Think: Beyond Burgers on charcoal buns, coconut shrimp, lavender lemon cake bites and rose tartlets.
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