NARS
25th Anniversary Press Event
.webp)
We were brought onboard to help NARS Cosmetics celebrate their 25th anniversary in New York with beauty influencers and press. In celebration of 25 years of rule-breaking beauty, we designed and produced an exclusive experience where we showcased the provocative lip lineup of trendsetting shades in addition to the brand’s original 12 revolutionary hues. The room was designed to place focus on the collection and the centerpiece was a 10' clear illusion display showcasing all 72 lipstick shades “floating” in the sky as guests entered.
custom
lip lift
We created a custom life-size elevator with a bartender serving up a playful Q&A experience along with NARS specialty cocktails. Guests were asked to choose their cocktail by pushing one of the 4 elevator floor buttons, referential to 4 lipstick shades. When pushed, the elevator lights immediately changed to the shade chosen and the bartender whipped up the corresponding cocktail.
.webp)
CURATED COLOR MATCHING
NARS stylists were present at chic black and white makeup stations where they selected and applied the perfect lipstick shade for each guest.
