sephora
Holiday Chalet Press Trip
HOLIDAY CHALET TRIP
ELEVATES HUMAN CONNECTION
Sephora wanted to send press and influencers on an unexpected holiday retreat during the holidays, so we created an enchanting 2-day retreat where human connection was prioritized above all else.
Nested in the mountains of Park City, Utah, the guests stayed at the exclusive Auberge resort The Lodge at Blue Sky. We leaned into the natural beauty of the surroundings and focused on creating intimate moments instead of over-the-top displays of grandeur. We personalized a storyline throughout that connected guests with the brand and each other at every touchpoint elevating the individual experience and grounding the atmosphere in care, comfort and holiday spirit!
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room drops
Upon arrival, guests were greeted with Sephora favorites gift sets and a personalized in‑room experience.
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Curated experiences
The guests enjoyed on-site activities such as horseback riding, lassoing, and learning how to paint landscapes from a local Park City artist. We also held minimal, thoughtfully curated meals with holiday themed table settings, one of which included a private yurt with seasonal florals and Park City mountain inspired rocks.
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