rao’S HOMEMADE
The Saucery Pop-up Experience
EXCLUSIVE SHOPPING EXPERIENCE TANTALIZES THE TASTEBUDS
Charged with bringing the flavor of Rao’s Homemade to life live in the heart of New York City, we brought forward the concept of a delectable multi-day pop-up market. At this reservation-only shop, we exclusively showcased Rao’s Homemade line of products and offered up small servings and tasty pairings featuring some of the brand’s biggest crowd pleasers and premium new releases.
THE STORY OF HOMEMADE
We transformed an empty storefront into a an immersive market inspired by the traditional Italian kitchen to tell the story of homemade memories, brought to your kitchen by Rao’s Homemade. A welcoming garden, custom build kitchen and stylized displays turned a simple white space into an Italian food lover’s dream.
CUSTOM COLLECTIONS
Artists we commissioned to create one-of-a-kind pieces inspired by Rao’s Homemade, made available exclusively during this shopping experience.
