ADIDAS
Global Newsroom Summit
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MILK STUDIOS HOUSES
SPORTS SUMMIT
We were charged with developing a two-day event that brought together Adidas's Global Newsrooms for their first summit in Adidas history. In response, we built out a space at Milk Studios located in Chelsea, New York which provided the perfect canvas fora noteworthy summit. We dressed the space with elements that layered in the brand throughout.
BRAND INTEGRATION
From custom staging with carefully crafted lettering and Adidas accents to a custom 10-foot
high free standing signage all aspects of the build integrated subtle brand elements. Weather
oak touches were also woven in and created consistent visuals which integrated brand and
space seamlessly.
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localization
Between programming we surprised guests with curated breakfast and lunch from some of top New York takeout restaurants such as Mangia, Sweet Green, Morimoto, Dig Inn, Levain Bakery, Fat Witch Bakery, and Doughnuttery.
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