rose INC
Floral Stand Pop-up Tour
COSMETIC PARTNERSHIP
BLOSSOMS ACROSS THE COUNTRY
To showcase Rose Inc’s new partnership with Sephora across three cities – Los Angeles, NYC, and Miami – we created luscious flower stands inspired by botanical ingredients which emphasized the clean products and played on the locale of the respective Sephora locations. At this experience, we exclusively showcased Rose Inc’s product line and offered up custom floral bouquets.
custom FLORAL bouquets
Florists were commissioned to create one-of-a-kind floral bouquets inspired by Rosie Huntington-Whiteley. Arrangements were constructed by local, female-owned floral shops and made available exclusively during this pop-up experience.
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newsworthy puchases
Custom newspapers sharing the Rose Inc. story were made available alongside product within the blossoming pop-up display. Guests could take them to the nearby Sephora to receive a free gift, color match, and discount on all Rose Inc. product on the day of the activation.
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