secret DEODORANT
Outlast Paris Press Trip
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SECRET PUTS A SPIN ON SOCCER
Asked to produce an unforgettable press event in Paris, France during the Women’s World Cup, we were tasked with driving affinity and visibility for Secret’s new deodorant line, Outlast. In collaboration with Secret we selected an experience focused around a European favorite pastime, soccer.
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THE STORY OF SOCCER
We transformed a private soccer field into a Secret playscape where an hour-long soccer clinic was held by Julie Foudy, former US Women’s National Team player. The power of Outlast was put to the test as participants swiped the product before gameplay.
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PRE GAME
That afternoon prior to the World Cup game, guests were welcomed to one of Paris’s well known rooftops transformed into the ultimate pre-game party. Blue and white photo moments throughout became branded sport-centric beacons for guests to pose with before cheering the USWNT to victory. Influencers shared pictures of the takeover generating buzz around Secret’s presence in France.
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