ABOUT FACE
Lollapalooza Mobile Experience
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FESTIVAL FANDOM FUELED BY
SELF-EXPRESSION
Breaking through the noise at Lollapalooza, we created an artistic mobile experience for About Face by Halsey. We transformed a shipping container with over-the-top graphics and topped it with a 12’ long light-up “ABOUT FACE” sign. Our flashy pop-up drew attention while promoting diversity, self expression and makeup without rules.
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the story of
SELF-EXPRESSION
Halsey enthusiasts were welcomed to the About Face glitter bar where they could test 15 products. We urged guests to show their self-expression with the makeup and post a photo to social to share with the world. Those who posted had the opportunity to receive a special edition About Face x Dickies bag with makeup to take with them and use throughout the festival.
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commisioned container skin
The sides of the container were wheat pasted by Houston artist Gonzo24 with About Face advertisements.
