brooks RUNNING
Superhuman You Press Event
SNEAKERS REVEAL THE SUPERHUMAN IN ALL OF US
Inspired by the bold style of Brooks' newly launched apparel & shoe collection, we built a colorful experience for editors to experience the “Superhuman You” inside of themselves while previewing the line. A physical reflection of strength, empowerment and superhuman qualities, our space embodied the ethos of the new collection complete with exciting graphics, pleasing apparel displays and radiant lighting.
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mindful movement
Guests enjoyed a guided meditation by NYC meditation studio MNDFL and were invited to participate in a curated run along NYC’s West Side Highway.
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superhuman snapshot
A carefully built custom photo booth allowed guests to capture superhuman photos which were then digitally illustrated by live artists.
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