MAKE UP
FOR EVER
NYC FASHION WEEK PRESS EVENT
SWEETS SHOP
Top selling pencil shades were featured via a retro candy wall celebrating the collaboration with Baked by Melissa. The selection of sweets and cupcake colors inspired by the Artist Color Pencil collection did double-duty, as an eye catching display of colors and textures of the product line and an interactive moment where guests could stock up on their favorite candies as a takeaway.
SNACKABLE
SHADES
From color-specific table settings to inspired menu selections, the four pencil shades were incorporated across the diner experience.
DINNER DEMOS
Tucked between the dining area and candy shop, demo chairs allowed guests to sample the pencils along with other Make Up Forever products.
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