pantene

Beauty quiz unlocks world of on-screen travel

Education was at the forefront as we invited media to explore the Pantene Pure, Clean & Clear collection via a world built in virtual reality. We took attendees on a “trip” to some of the world’s most captivating countries to introduce them to the newest additions in the collection. Environments were unique and serene and exploration was driven through a quiz guided journey to encourage engagement and enhance user education. From product info to personalized video content, attendees were able to escape into the world of Pantene’s products from the comfort of their home.