SKINCEUTICALS
Virtual Skin Lab
ONLINE SKIN LAB INSPIRES
INTRIGUE FOR MEDIA
Challenged with creating a virtual event that captured the essence of an in-person experience, we helped SkinCeuticals create a virtual Skin Lab simulating a visit to a physical Skin Lab location. The digital space allowed visitors to explore on their own as interactive icons led to areas where they could watch and read educational content on the new product, Silymarin CF.
In addition to the content hub and “explore-on-your-own” features, we hosted live media briefings. To excite media and influencers to join, we designed a media mailer for the ultimate unboxing experience that brought life to the product’s ingredients and benefits and facilitated a shared experience for all attendees.
The briefing mixed educational sessions, entertaining content and moments for attendee engagement. The science behind the new Silymarin CF product was brought to life by skincare authorities in the medical field with a dynamic conversation. To add interest, a live sketch artist captured and shared a visualization of the conversations with brightly colored artwork. To end the event, a skincare focused bingo game was hosted using a pre-printed card that was part of the custom media mailer.
